Google Ads Management

Paid & Found

paidandfound.co.uk

We only count
the leads that
count.

Most Google Ads reports count every call and form fill. We manually review every enquiry so you know exactly what your budget is generating — and what it isn’t.

Request a free audit

We’ll identify what’s wasting your budget — no obligation.

What we do

Specialist Google Ads management

01

Campaign strategy & build

Keywords, campaign structure, match types, and ad copy built around how your prospective clients actually search. We don’t use templates — every build starts from scratch with your firm and your market in mind.

02

Landing page design & build

A good ad means nothing if the page it lands on doesn’t convert. We design and build landing pages built around a single goal — getting your visitors to make contact.

03

Lead tracking

Calls, forms, and chat tracked properly before we touch a penny of budget. We also review and qualify every enquiry each month so your report reflects genuine leads, not raw call volume.

8+
Years managing Google Ads
1
Point of contact on your account

Straightforward work, clear results

Eight years managing Google Ads campaigns. Every client gets the same thing: focused attention, honest reporting, and a clear picture of what their budget is actually generating.

No long-term contracts — stay because it’s working, not because you’re locked in

Landing pages designed and built in-house, not outsourced

No account managers or handoffs — one person on your account, start to finish

Reporting in plain English, with a call whenever you need one

Results

What it looks like in practice

UK motoring solicitor

40%

reduction in cost per valid lead

The firm was generating enquiries but couldn’t tell which ones were worth pursuing. After restructuring their campaigns and introducing monthly lead qualification, cost per valid lead dropped by 40%.

International property firm

70%

increase in qualified leads

The firm had strong traffic but poor lead quality. By tightening targeting and qualifying every enquiry against agreed criteria, qualified leads increased by 70%.

How it works

Simple process, clear deliverables

01 Step one

Free account audit

We review your current setup and flag the most impactful issues. No charge, no obligation. You keep the findings either way.

02 Step two

Scope & proposal

Before we start, we agree what a valid lead looks like for your firm. That definition shapes every campaign decision and every monthly report.

03 Step three

Reporting & optimisation

Each month you receive a clear report showing what your budget generated — with every enquiry reviewed and qualified. Bids, budgets, and copy are refined continuously based on what’s actually working.

Get started

Not sure what your Google Ads are actually generating?

Get a free assessment of your current setup. We'll identify what's wasting spend and what's holding back genuine enquiries.